100 Useful Resources for the Best Content Marketing

If you spend much of your time building content on the web, you will need to have the right tools and assets to help you create the best content that's available on the internet. In this post, we have summarised the list of the top 100 marketing resources. According to the 2019 Content Marketing Institute Content Management & Strategy Survey, 45% of marketers cited content production workflow as one of their biggest strategic challenges, and 44% bemoaned lack of budget. 

Do look through this long list of useful resources to see if they can help jump start you content marketing! 

Resources for Copywriting

• AP Stylebook: AP’s Twitter feed, which provides style and usage tips.
• Capitalize My Title: A useful guide to capitalization (for multiple styles).
• Chicago Manual of Style: An easily searchable style guide.
• Common Errors in English Usage: A comprehensive list of common writing mistakes and misunderstandings.
• Copyscape: A tool to check writing for plagiarism.
• Grammar Girl: Helpful grammar and writing tips.
• Grammarist: Another handy guide to grammar and colloquialisms.
• Grammarly: A tool to catch grammar and spelling mistakes.
• Headline Analyzer: A tool to write compelling headlines for SEO.
• Hemingway Editor: A tool to cut copy and spot errors.
• Lousy Writer: A helpful resource to become a better writer.
• Merriam-Webster: The online dictionary.
• Paradigm Online Writing Assistant: Information on everything about the writing process, from structure to editing.
• Punctuation Made Simple: A simple guide to master punctuation.
• Ragan and PR Daily: Helpful guidance, advice and support for communicators and PR pros.
• Time to Write: Great tips to break through writer’s block.

Resources for Data Sources and Visualisation 

• 104 Free Data Sources: An extensive great roundup of public data sources.
• CDC.gov: Tremendous stats about public health concerns.
• CIA World Factbook: Comprehensive facts on every country in the world.
• The Data Visualisation Catalogue: A great way to learn about data visualization.
• Data Visualization 101: A guide to designing charts and graphs.
• Data.gov: A comprehensive collection of U.S. government data.
• Data360: A roundup of data-driven news stories.
• Data Catalogs: Open data catalogs, curated by open-data experts.
• Gallup: A top source for public opinion polls.
• Google Charts: A handy tool to visualize data.
• Google Scholar: A roundup of academic research.
• Library of Congress: A huge, rich archive of American history and information.
• Pew Research: Public opinion polls, demographic research, social media studies and more.
• RefDesk: A handy fact-checker.
• U.S. Census Bureau: A massive trove of data about U.S. population trends, demographics and more.

Resources for Design 

• Adobe Creative Cloud: Pro tools for making everything from infographics to animated videos.
• Adobe Spark: An easier tool to transform your ideas into stunning visual stories.
• Visage: A design tool that makes branded content creation simple.
• Adobe Capture CC: Useful way to turn photos into color palettes.
• Colorhexa: Resource to find information about any color.
• Colorhunt.co: A curation of hand-picked color palettes.
• Flipping Typical: A tool to let you review multiple fonts at a time.
• Font Pair: Lets you experiment with fonts to see what blends well together.
• Font Squirrel: A roundup of free fonts.
• Palettable: A tool to help non-designers generate attractive color palettes.
• Pantone Color Finder: A library of splashy colors.

Resources for E-Books

• FlipHTML5: An e-book tool to design images, links, buttons, videos, slideshows and more.
• Kotobee: For designing and publishing e-books.
• My eCover Maker: A simple way to create e-book covers.

Resources for Email Marketing

• Bee: Software that creates beautiful emails—quickly.
• GetResponse: Helps you craft emails, automate marketing, design landing pages and more.
• Hubspot: The all-inclusive marketing platform for email marketing, CRM, social media management and more.
• Mailchimp: Elegant, easy-to-use design tools for marketing automation.
• PoliteMail: The “internal communication platform that plugs into Outlook.”
• Sender: A free email marketing tool to create attractive newsletters.
• SendinBlue: I've migrated from Mailchimp to SendinBlue for its awesome pricing. 

Resources for ​Iconography

• Icons8: A comprehensive design resource and library of icons.
• Iconmonstr: A database of simple icons.
• The Noun Project: A vast icon library.
• Streamline: The world’s largest collection of premium icons.

Resources for ​Infographics

• Daily Infographic: A great resource for infographic inspiration.
• Infogram: Helps you create engaging infographics and reports.
• Piktochart: A tool to create infographics, presentations and flyers.
• Ultimate Guide to Infographics: A roundup of tips for every stage of the infographic production process.
• Venngage: Free infographic maker—and loads of design tips and tactics.
• Visage: A handy DIY infographic tool.
• Visme: A free infographic maker.

Resources for ​Inspiration and ideas

• Alltop: A roundup of the internet’s most popular stories.
• Answer the Public: Offers content ideas around specific keywords.
• Feedly: A tool to aggregate all your favorite publications, blogs and keywords.
• Google Trends: A data-rich resource to explore what people are searching on Google.
• Hubspot’s Blog Topic Generator: A tool that brainstorms and generates topics for you.

Resources for Interactive content

• How to Create Interactives in 4 Steps: A convenient guide to get you started.
• 101 Visually Stunning Interactive Infographics: A roundup of interactives to inspire you.
• Apester: Lets you blend visual stories into your content.
• Ceros: An experiential content creation platform.
• Playbuzz: Enables you to write, distribute and monetize interactive stories.
• ThingLink: A platform to create unique experiences with interactive images, videos and 360° media.
• Quizmaker: A simple app that helps you craft quizzes.

Resources for ​Photography

• All The Free Stock: Free stock images, including video, music and icons.
• Death to Stock: A unique stock photo resource for creative pros looking to stand out.
• Depositphotos: A library of vectors and images.
• Fotor: A simple photo design tool.
• GIFMaker: Enables you to create animated GIFs, slideshows and video animations.
• Giphy: A fast and easy way to create GIFs.
• Raw Pixel: A free image library with PSD mockups and vectors.
• Pexels: A collection of free stock photos.
• Pikwizard: A roundup of high-quality, people-centric photos.
• Pixabay: Stunning free and royalty-free stock images.
• Unsplash: Adds 10 new photos every 10 days.

Resources for ​Presentations

• Emaze: A tool to create and share presentations.
• Google Slides: A simple way to create slides.
• Prezi: Features designer templates and millions of reusable presentations.

Resources for ​Video

• Animaker: An easy way to make animated videos.
• Lumen5: A tool to make simple videos in minutes.
• Powtoon: A tool to create stunning videos and presentations.
• RawShorts: A way to transform text into animated videos.
• Renderforest: An online video, animation, logo and website maker.
• Soapbox: A simple tool to create videos in-house.