Deenise’s post made me feel that it is about time for me to share a bit more about Wellaholic™.
It is never easy to start something unique and differentiated. It begets curious stares and understandable reactions like:
- is it a hobby?
- is it a MLM?
- is it a social gathering?
Let me clear the air.
Wellaholic™ was started, or rather soft-launched in October together with a bunch of like-minded individuals. Wellaholic™ was founded on a H-A-B-I-T mindset.
H stands for Have Your Supplements. This is premised on the fact that supplements can help us with our nutrition gaps, and at Wellaholic™, we manufacture our own brand of supplements in a FDA-certified facility in USA and ship it to Singapore. The supplements range from multi-vitamins and probiotics to joint care, and was designed together with my in-house pharmacist and doctor team. We wanted good quality supplements with a good history of value, as opposed to pseudo-supplements with dubious claims.
A stands for Activities. We believe that good health must be augmented by good fitness, and an active lifestyle is essential. Hence, at Wellaholic™, we created a platform, which we call the Wellness Marketplace, where we work with passionate fitness proprietors to offer low-cost classes for our customers and everyone else. So far, we have worked with Wildfire Expeditions for Yoga, Ed Chow and Meygan Cheng for KpopX Fitness, Hardpress for Massage, amongst others. We have conducted HIIT, Tabata, Meditation classes, and they are sometimes free, sometimes only $10 for customers and $15 for the public. The idea is simple: purchase a product from Wellaholic™ and enjoy a good discount off the classes. This allows us to combine both H and A of HABIT. We are now working with Benny Lam, a National Discus Thrower to offer Core Training session starting this Sunday, and we will continue to include and work with the community to offer more classes.
B stands for Boost. Boost here is associated with skincare and skin treatments. Good health and fitness would be further enhanced with good skin care for greater confidence, and here comes the complexity. We wanted Wellaholic™ to also offer skin care and skin treatments. We then formulated a skin care range with our OEM based on a retinol-based range (which received very good reviews from dermatologists) and registered it with HSA. For skin treatments, we hired our own aesthetic specialists to offer both IPL (for hair removal) as well as Elight (a IPL and Radio Frequency combo).
This lies the complexity of Wellaholic™’s business model of bringing together Supplements, Skin Care, Skin Treatments and Fitness Classes. For every product purchase, the customers receive 10 complimentary Elight facial shots (which at market rate would have cost $30), as well as discounted wellness activities. For a $59 purchase, you get $30 worth of treatments back, $5 or more off from classes. In addition to that, you also have access to our in-house pharmacist, doctor and dietician who is always on standby to answer to your supplementation questions (and yes we have received queries on product usages, drug interactions etc.). This forms the I which stands for Interact with Experts.
But the most important part of HABIT is really the T, which stands for Thrive with Community. Because health or fitness goals are more reachable when you DO IT WITH A TEAM. And this is the reason to why Deenise’s post made me realise that she has succinctly put across what Wellaholic™ is trying to do – to form a community where we can thrive together, pursuing our health, fitness and beauty goals, to make the change, and then live the change.
As we group together as Wellaholics – whether you are a customer, a fitness enthusiast or even an instructor or a facilitator, we can then through the power of network and social media help to spread positive change. It is not a hobby, nor MLM, nor a social gathering – it is about connecting individuals and to realise the power of network to offer value to the community. If we can bring about goodness and positive change, let’s do it, and I urge you to do the same too.
Insights, everyone has them. but not everyone shares them. With every insight is an intention; an intention to be better, for that is the essence in the action. we hope that you can share with us your insights, for what is knowledge and what good is it if you do not pass it on?
My name is Willie, and I like to muse about things. Things related to me are Wellaholic.